Good Process Is Invisible
Say the word "process" in the wrong room and watch what happens.
Screens don't go down. Eyes don't light up. What you get instead is a specific kind of stillness — the kind that means everyone in the room just added something to their mental list of things they're going to have to tolerate.
That reaction is data. Not about process. About what people believe process is.
They believe it's a rulebook. A stack of requirements. A manager's way of adding friction to work that was flowing just fine. They think of process as the ten-page document that nobody reads, the approval chain that slows everything down, the form that has to be filled out before anything can move.